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January 19th, 2010

The Lofts at Cherokee Studios and the interiors designed for the Rock n Platinum Showcase were featured in the latest edition of Open House LA on NBC.  Check out the video now posted to their website:

Open House LA (Video)

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January 19th, 2010

Treehugger post on Cherokee extols the virtues of the inner courtyard (among other things).

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January 19th, 2010

ecohome magazineEco Home Magazine looks deeper than the architecture in its case study on the green features of the Lofts at Cherokee Studios.

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January 19th, 2010

Full list of articles, press releases, and press kit available

Press Contact

NBC’s Open House LA covers the Rock n Platinum Showcase
January 19th, 2010
The Lofts at Cherokee Studios and the interiors designed for the Rock n Platinum Showcase were featured in the latest edition of Open House LA on NBC.  Check out the video now posted to their website: Open House LA (Video)

Eco Home Magazine Case Study on Cherokee
January 19th, 2010
ecohome magazineEco Home Magazine looks deeper than the architecture in its case study on the green features of the Lofts at Cherokee Studios. Read the Article

‘REthinking’ Cherokee Studios as Green Live-Work Lofts
March 4th, 2009
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You Are Invited To…
the launch of the Lofts at Cherokee Studios with the first ever Rock-n-Roll Design Showcase to benefit Habitat for Humanity.  The Rock-n-Platinum Showcase will reinterpret music through design bringing together a rock start cast of 4 designers to create 4 lofts that pay homage to the artists that once recorded at Cherokee Studios. Please see invite http://www.loftsatcherokeestudios.com/rock-n-platinum-invite/ invite-small

Announcing the First Ever Rock-n-Roll Design Showcase
REthink Development launches the Lofts at Cherokee Studios with the first ever Rock-n-Roll Design Showcase to benefit Habitat for Humanity.  The Platinum Showcase will reinterpret music through design.  The showcase bring together a rock start cast of 4 designers to create 4 lofts that pay homage to the artists that once recorded at Cherokee Studios. Media Release Keep Updated on the Showcase at our Rock-N-Platinum Blog

Lofts @ Cherokee Studios Website Live
  www.loftsatcherokeestudios.com

USGBC Special Event - Hard Hat Tour
The US Green Building Council (USGBC) LA Chapter will be holding a special event Wednesday June 17 at the Lofts @ Cherokee Studios.  It will be a Hard Hat tour and exploratory session on the Lofts @ Cherokee Studios, the first LEED Platinum building in Hollywood.

The Walls Are Closing
All sound proofing, insulating, mechanical, electrical, and plumbing installation and inspections are complete.  The walls are now closing up with double offset drywall and resilent channels.

Bruce Robb: Music Studios to Live/Work Lofts

Throughout the development process, Cherokee Studios founder and producer Bruce Robb has led Rethink’s design team through on-site visits of Cherokee Lofts. The wood framing delineating the 12 condominiums has been enough for Robb to envision the production potential of Cherokee’s residential units. Robb has adroitly maneuvered construction and building design with an eye to provide future residents live/work units with the acoustical support needed for private recording spaces within each unit.  Read more...


Progress on Election Day
At REthink we are proud to witness Cherokee Lofts pull above grade and nearly reach its full height of four (4) stories. Our development team actively participates in shaping the future of Hollywood through Cherokee’s building design and fidelity to native culture. One could say we are proud “to vote” for contextual development.  Read more...

Back to Grade
Construction continues on Cherokee Lofts and the proof is in the pour – 13.7 tons of concrete and 13.1 tons of rebar to date including 4,110 pounds of fly ash diverted from waste and 24,890 pounds of recycled steel.  In fact, recycled content constitutes both the structural material and our mission: to creatively work with available local materials to calculate the greatest benefit of placemaking to yield the least cost to the environment.  Read more...

Cherokee Goes Up Instead of Down
Once we finished removing and prepping (see Going Green as It Goes Deeper post) it was time to start putting something back into the project and building.  Furthermore, if we are going to put material back in the ground to build this project it better be as green as possible.   Read more...

REthink Speaks at Dwell on Design
REthink Principal Greg Reitz was a featured speaker at Dwell on Design Los Angeles on the June 5th, "Single Family Dwellings: Green Within Reason" panel.