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July 15th, 2008

Hollywood Reporter REthink Interview
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April 28th, 2008

Res Arch Cover

Cherokee Lofts is featured in Residential Architect magazine.

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March 24th, 2008
January 24th, 2008

ed-cover.jpg 

Cherokee Lofts was the cover story on Environmental Design + Construction’s January issue.  Please read on.

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Full list of articles, press releases, and press kit available

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Eco-friendly residential projects in L.A
July 15th, 2008
Hollywood Reporter REthink Interview Read Article

Melrose Place: Rethinking Green in L.A.
April 28th, 2008
Res Arch Cover Cherokee Lofts is featured in Residential Architect magazine.

Real Estate SoCal - Green Pages
March 24th, 2008
resocal-cover.jpg Learn how REthink believes Multifunctional Equals Good Building




REthink Speaks at Dwell on Design
REthink Principal Greg Reitz was a featured speaker at Dwell on Design Los Angeles on the June 5th, "Single Family Dwellings: Green Within Reason" panel.

REthink Speaks at Westside Cities Council of Governments
REthink Principal, Greg Reitz, was a featured panelist on the green building panel for the June 5th Westside Cities Council of Governments Sustainability Summit.  The Westside COG is made up of Culver City, Santa Monica, West Hollywood, Beverly Hills, Los Angeles Westside Council Districts, and the Westside Los Angeles County Supervisorial Districts.

Greg Reitz Honored with Earth Month Award

In honor of Earth Month, The City of Los Angeles honored 15 environmental leaders and organizations for their efforts to promote environmental conservation in the city over the last year.  Greg Reitz of REthink Development was the only developer and green builder to be among the honorees.  “As a developer, it is an especially great honor to be recognized among dedicated environmentalists,” said Reitz. “I am more used to being greeted in public meetings with boos than applause,” he joked.  Greg was honored for his work supporting the creation of the City of Los Angeles’ green building program (up for vote before Council April 22nd) and for REthink’s efforts on their LEED Gold (or better) mixed use project, Cherokee Lofts, now under construction on Fairfax Ave. 

In the Cherokee Lofts project, REthink worked with Councilmember Jack Weiss’ office to win approval for a plan to build a bioswale in the sidewalk for collecting and infiltrating the project’s stormwater runoff.  The project will capture 100% of the water from normal storm events preventing it from carrying pollutants to Santa Monica Bay.  The project met Councilmember Weiss’ goals for cleaning up Santa Monica Bay while REthink was able to meet its goals for environmental stewardship, LEED certification, and SUSMP requirements.  REthink hopes the project will not only be a demonstration for how we treat our stormwater in the future but also as an example of how public agencies and private enterprises can cooperate to meet environmental goals.


REthink Principal Wins Award
Greg Reitz receives Earth Month Award from the City of Los Angeles on April 18th.

REthink Speaks at Real Estate 08
a leading commercial real estate industry event

REthink and LA Business Council
REthink speaks at Los Angeles Business Council's Sustainablity Business Forum on Feb 7, 2008

Cherokee Lofts Ground Breaking Ceremony
Wednesday January 23, 2008 at 3:00 PM at 751 N Fairfax Ave

Demolition Has Begun!
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Dec 2007
Cherokee Lofts to begin construction in January 2008

Dec 2007
REthink will be speaking at Hollywood Green this December 11th.