REthink Development has partnered with EverWest Real Estate Partners to deliver a 45,000 square foot adaptive reuse of an iconic midcentury modern industrial building to the burgeoning El Segundo creative office market.
The history of 1925 E. Maple is varied and exciting. With its roots dating back to the colorful fashion world, housing pioneer creative entrepreneur Helena Rubinstein, to its most recent use, home to the aerospace industry giant Boeing’s satellite design, this building is quintessential Southern California architecture.
ShubinDonaldson Architects has designed two distinct entry canopies working as beacons to lure guests to both the east and west sides. The powder-coated steel and anodized aluminum canopies were designed to be an abstract reference to the buildings industrial history and at the same time, an artful contrast to the timeless strength and patina of brick. New light wells connected to a central skylight flood light through the space, supplementing the original industrial steel frame clerestory windows to create a bright and energetic working space.